There is a commercial for something called Super Model, Inc.—a luxury "VIP membership service"—that has been running during CNBC's primetime block that's so weirdly vague and cheaply made that it has to be advertising an escort service. Right?
The 30-second spot, which began running on CNBC last week, features an attractive young woman in a cafe, presumably bored with her life—that is, until she joins Super Model, Inc. Suddenly, she is given preferential treatment at spas, driving a sports car around Manhattan, lounging on a large boat with a man, and on the arm of a different (much shorter, much older) man in a wood-paneled private social club where she takes a seat at a table with still more men in loose-collared business suits who raise their drinks to her.
A voiceover by a woman with a fake British accent explains that Super Model, "the luxury unleashed membership," provides members with access to:
- Live, 24/7 concierge service
- Sold-out shows
- VIP events like the Superbowl
- A subscription to Super Model magazine
- The "super model lifestyle"
But what is it? A credit card? A modeling agency? A sororal order? That ambiguity—along with the low-budget promises of luxury and the hot, young "models"—suggest a certain kind of dubiousness. The paying-for-sex kind.
A call placed to the 800 number at the end of the commercial resulted in the following conversation with a woman at a noisy call center:
Hi, I didn't really understand the commercial or what the product is or what your service is.
OK, are you inquiring about being a model?
Is that something you can do? Because it's a service for girls, right?
It's actually a membership and it's what they call a "lifestyle membership" and it gets you…hold on one second [typing]…OK, like what it is, is like, um, it's a VIP card. It grants you access to like, exclusive luxury travel cruise packages, fine dining establishments with like, a four-star minimum rating, bars, salons, dance, fitness centers, luxury rentals such as exotic cars, character jets, yachts.
But it's called Super Model because…?
It's like a membership.
Perusing the Super Model, Inc. website doesn't provide much more insight. On the homepage is a slideshow of stock photos featuring sexy babes, luxury vehicles, The Academy Awards logo, a party full of the kind of people who involuntarily bite their lower lip while dancing, a chick handing off a $20 bag to her friend, and an image of a Super Model credit card that expired two years ago. The site also runs banner ads for what appear to be fake companies.
The About Us page is even more perplexing. A Super Model membership can be purchased for $35 per month or $295 per year. With that, you get a concierge service that apparently makes restaurant reservations for you, if you're too busy. You also get "VIP membership access to next years Super Bowl, Victoria's Secret Fashion Shows, MTV Music Awards and much more."
Additionally, the aforementioned Super Model credit card can be used as entry to NYC's "hottest nightclubs."
But wait. There's more. Members get a subscription to Super Model magazine. Publisher Michael Jacobson—who is also the CEO and founder of Super Model, Inc.—described it as "a sexy Robb Report…the whole lifestyle surrounding supermodels."